A platform that helps people preserve love and emotional support for the future
It lets someone compose heartfelt messages today and deliver them to the people they love at exactly the right moment, whether that moment is a birthday five years from now, a milestone they may not be there to celebrate, or whenever they or a trusted person decides the time has come.
A date they already know is coming
A birthday five years from now, a graduation, an anniversary. The message is written today and arrives on the day it was meant for. We support scheduling up to 30 years ahead.
A moment nobody can put a date on
No fixed date is set. The message waits until the sender, or a trusted person they added to it, decides the time has come to deliver it. The Timeless vault holds it for 20 years by default.
A message to your own future self
Thoughts, advice, or memories captured today and delivered back to you later, before a big change or simply a year from now.
More than individual messages
A Twin is shaped by how you think, speak, and respond, giving the people you love a way to interact with a conversational version of you in the future.
Live today on iOS, Android and web, with messages encrypted at rest.
Three ways to partner
Distribute it
Buy at a wholesale partner rate and give MessageFuture to your clients as a benefit. No integration with your systems, and you see activation in a partner dashboard.
How it worksBuild with it
Run selected features inside your own web or mobile app through our APIs, under your brand, with us handling the backend. Your engineers or ours.
Custom and APISomething else
White label under an agreement, market exclusivity as a founding partner, or an arrangement we shape around what you actually need.
Partner levelsThe relationship matters most when it is hardest to build
For a life insurer, a family's first substantive contact is often the claim itself. For an estate planner or a law firm, the work is finished long before it is felt. MessageFuture changes what your product feels like to own: alongside what you already provide, your client leaves something personal for the same people you are protecting.
Life insurers
A benefit that renews with the policy.
- Persistency on the segment most prone to lapse: younger policyholders with young families
- Something an advisor can put on the table that no competitor in the market offers
- A relationship with the beneficiary built long before a claim is filed
Estate planning firms
The part of a legacy a will cannot carry.
- Clients sitting down to plan an estate are already thinking about exactly this
- A reason for contact between reviews, rather than only at drafting and death
- A Guardian releases a message when the moment comes, a role your clients already understand from executors and trustees
Law firms
Differentiation in a field that competes on price.
- Offer it alongside wills, trusts, and succession work as an included benefit
- Families stay connected to the firm that made it possible
- No change to how you advise, document, or bill
Coaches and educators
Presence that outlasts the timetable.
- A tutor's AI Twin can steady a student the night before an exam, when nobody is awake to take the call
- Coaches and speakers stay present between sessions without adding hours to the week
- Your way of thinking reaches everyone you work with, not only those who can reach you
These four are where we have gone deepest, not the limit of it. Emotional support matters in far more places than a page can list, and if you look after people who need you at moments you cannot always be present for, the same mechanic works. We are open to the conversation.
What this looks like in practice
The same platform, read four different ways depending on who is distributing it.
The advisor's close
An advisor sits with a couple weighing two policies that look almost identical on paper. One of them comes with the ability to leave their children something no other policy in the market offers.
A differentiator your channel can actually demonstrate, in a category that otherwise competes on price.
The renewal that is not only about price
A policyholder has spent a year recording messages for their children. Renewal arrives, and the premium is no longer the only thing being weighed. Staying keeps the benefit included. Leaving means carrying it themselves.
A reason to renew that has nothing to do with price, working on the segment most prone to lapse: younger policyholders with young families.
The parent working abroad
A father in the Gulf records messages for each of his children's birthdays over the next five years, and keeps adding as he goes. He is present at every one of them from three thousand kilometres away.
Relevance well beyond the death benefit, which widens the segment the product speaks to.
The claim that does not feel like a transaction
A family files a claim. Alongside the settlement, they receive the messages the policyholder left for them.
The first substantive contact with the beneficiary is no longer the worst day of their life.
The part the will cannot carry
A client finishes signing the estate documents and then records a message for a daughter's wedding day, and another for a grandchild who does not exist yet.
The plan feels finished in a way paperwork alone never manages.
A reason to call between reviews
Eighteen months later the client's first grandchild is born, and they come back to add a message for the child's eighteenth birthday.
Contact with the client between drafting and death, which is where the relationship usually goes quiet.
The family who remembers who arranged it
Years on, messages begin arriving for the children. Every one of them was made possible by the firm that handled the estate.
The next generation knows your name before they need an estate planner of their own.
Succession work clients talk about
A client mentions to a friend that their solicitor arranged something rather more personal than a will.
Referral conversation you did not have to buy.
Two firms, similar fees
A family is choosing between practices quoting much the same for the same work. One of them includes this.
A basis for choosing you that is not your hourly rate.
Nothing changes in how you work
Codes are handed over at signing, alongside the documents the client came for.
No change to how you advise, document, or bill, and no new system to learn.
The night before the exam
A student is awake at one in the morning, convinced they cannot do it. Their tutor is asleep. They open their tutor's Twin and hear the thing that teacher always says when someone is about to give up.
Support at the hour it is actually needed, without anyone being on call.
The gap between sessions
A coaching client hits the wall on a Wednesday, three weeks before their next appointment.
Continuity of support between sessions, without adding hours to your week.
More people than hours
A speaker who reaches a room of two hundred can leave every one of them a way to keep asking questions afterwards.
Your thinking reaches everyone you work with, not only those who can book time with you.
Deliberately simple
No API integration required, no policy or matter number lookup, and no client data leaving your systems.
- 1
We issue codes
A batch of unique, single-use redemption codes, tied to a named campaign and carrying an expiry date.
- 2
You distribute them
Through your own channels: policy documents, your customer app, email, SMS, or advisors at the point of sale.
- 3
Your client redeems
They enter the code at signup and the benefit applies automatically. No policy number lookup, no account matching.
- 4
You see the results
Codes issued, redeemed, and activated, with engagement and media mix, in a partner dashboard you can export from.
Your partner dashboard
Provisioned during onboarding, before your first batch of codes goes out, and co-branded to your organisation.
Codes and activation
Codes issued, redeemed, and activated, broken down by campaign and by batch, so you can see which channel is actually working. Activation means someone redeemed a valid code and completed registration. It is a performance measure rather than a billing input, since you buy the codes rather than the outcomes.
Trends over time
Redemption plotted over the life of each campaign, so a policy document insert can be compared against an advisor handout or an email send rather than guessed at.
Engagement, not just signups
What share of activated users create at least one message, how many they create, and which formats they choose. This is the number that predicts whether the benefit is doing anything for retention.
Export and API
Exportable monthly reporting for internal review, plus API access if you would rather pull the figures into your own reporting stack.
Clean on data protection
Because no client data is transferred, your obligations are unaffected by the partnership. Anyone who redeems a code creates their own MessageFuture account under our terms. Reporting is aggregate and campaign level by default. Individual identification is possible only where the person gives explicit consent at the point of redemption, which we can build into the redemption flow as a clearly worded opt in. We are ready to complete your standard vendor security assessment in parallel with commercial discussion rather than after it.
Where this is going
Available today: scheduled messages, timeless messages released by a Guardian, AI Twins, and FutureMe. In active development:
Voice cloning
A Twin answers in a cloned voice built from a small number of samples recorded while the person is able. Familiar rather than identical, but recognisably them.
Animated avatar
A familiar visual likeness accompanies the conversation, so a family member sees the person as well as reads them.
Content Library
Real recordings stored against moments nobody can schedule, such as a divorce, a job loss, or a first child, surfaced when the family member raises that subject.
Guardian delegation
A Guardian can appoint a sub-Guardian, so responsibility passes on rather than lapsing. The same principle as a contingent beneficiary.
The Content Library contains what a person actually recorded. It does not invent what they would have said. A Twin conversation is generated with AI from their own words and values, and a Twin always discloses that it is an AI if sincerely asked.
Only one organisation gets to be first in a market
We intend to build partner relationships across several markets. Two positions are worth holding, and both are finite by design.
Founding Partner
Our first 3 partners in each market
A materially reduced rate, held for the first two years, and a standing discount your clients carry with them at no cost to you. Being first is permanent, so the status does not lapse when the commercial terms are next reviewed. Terms are also genuinely open at this stage, including block size, payment schedule, and how the pilot is structured.
Exclusive Market Partner
One organisation per market
Category exclusivity in your market, on separate terms, structured as a fixed twelve month period against an agreed minimum annual block commitment. By its nature only one organisation can hold it, and while it is held nobody else in your category can.
Either way, we would rather agree honest measurement than promise numbers neither party can predict yet. Partnerships start with a short pilot on a cohort you choose, with rollout pricing agreed up front so a successful pilot does not need a second negotiation.
Custom solutions, built for your own app
Would you rather your clients used your app for this, instead of being sent to ours? Or do you have a partnership in mind that does not look like anything on this page?
We are opening public APIs shortly, so selected MessageFuture features can run inside your own web or mobile app, under your brand, with us handling the backend. Scheduled and timeless messages, Guardians, AI Twins: you choose which parts belong in your product.
White label, too. Fully white labelled arrangements, where the whole experience carries your name rather than ours, are possible under a proper agreement: licensing terms, or a partnership with commitments on both sides, settled before anything is built. If that is closer to what you had in mind than an integration, say so early and we will shape the conversation around it.
Your engineers, or ours. If your team wants to build against the APIs themselves, that is completely fine and we will support them. If you would rather we did the integration, we can. We are a technical team, and our founder is a senior engineer who has delivered custom software for clients across the United States, Europe and Australia. We charge a technical support fee scaled to your stack, and we can stay on retainer, or on whatever terms we agree, for ongoing support afterwards. That kind of arrangement often grows into a longer technical partnership, which we are very open to.
Tell us what you actually need. We’re very open to custom technical requirements, and we’d be happy to explore how we can adapt MessageFuture to work for your organization. We would love to work with life insurers, estate planning firms and other partners across the United States, Europe, Australia, Canada, Sri Lanka and India, or anywhere else in the world, and we are open to negotiating terms that work for both sides. At the end of the day, the partnership has to make business sense for both of us. It needs to be profitable for you and sustainable for us.
Other ways partners work with us
Distribution is the partnership we recommend starting with, and it is what most of this page describes. Two other arrangements exist alongside it.
Market content. We produce promotional content with well known local figures in the markets we operate in. A partner can appear as the named partner across those campaigns, reaching an audience the content has already warmed up. It works well beside a distribution agreement, since the content drives awareness and the client benefit converts it.
A strategic position. Some partners prefer a relationship that goes further than a commercial one, and take an equity position alongside it. We are open to that conversation and handle it separately from any distribution agreement, so neither depends on the other.
MessageFuture operates under NukyLabs LLC and will be incorporated as MessageFuture Inc., a Delaware C Corporation, to support international partnerships and commitments measured in decades.
Questions partners ask first
If yours is not here, put it in the form below and we will answer it directly.
You buy a block of redemption codes up front for the period, rather than being metered as they trickle in. A pilot is typically a single block sized to a cohort you choose.
Buying codes rather than outcomes keeps the commercial side simple. You pay for the block, and how many of those codes get redeemed is a performance number on your dashboard rather than an invoice question. It is also what makes this a commitment on both sides: we provision and support a co-branded programme from day one, and you have a real reason to get the codes into the channels that work. Nothing is wasted if uptake is slower than expected, because unused codes roll over once into the following period.
The block is priced per code and tiered by size, so a larger commitment lowers the rate on every code in it, and founding partner terms reduce that rate again and hold it for the first two years.
Alongside the block there is a one time setup fee covering configuration, co-branding and dashboard provisioning, and a monthly platform retainer covering the redemption code system, reporting, and account management.
If you are joining as a founding partner, there is real room to shape this. Block size, payment schedule, and how the pilot is structured are all open to discussion with our first partners in a market, in a way they will not be later. We send the full rate card once we know your market and the cohort size you have in mind.
Because a block is what makes it a partnership rather than a trial. It commits both sides: we provision and support a co-branded programme from day one, and you have a real reason to distribute the codes through the channels that work. Billing on redemptions would leave the programme with no owner on either side, since nobody would carry a cost for codes sitting in a drawer. It also means you know the cost up front and can budget it as a single line rather than a variable one.
Unused codes roll over once, into the following period, so nothing you have committed to is wasted if distribution takes longer to get moving than expected. They do not roll a second time, which keeps the commitment meaningful on both sides. Unredeemed codes cost us nothing to carry, so this is not a concession we mind making, and it means you can size the first block to the cohort you actually want to cover rather than hedging it down.
The benefit renews with the policy, and that client is covered by a code from the block for the next period. Nothing about their account changes and they do not need to redeem a new code. In practice you are buying the next block sized to the cohort you intend to cover, with renewing clients and new ones drawn from the same commitment.
They continue with us directly, at their own cost, and you are not billed for them. They keep everything they have created and their existing messages are delivered on their existing terms. We treat that as their decision to make, not something to hold over them, and it is why we do not withdraw access that has already been paid for.
No. There is no API integration, no policy or matter number lookup, and no account matching. We issue redemption codes, you distribute them through channels you already use, and the client redeems at signup.
No. Nothing is transferred to us. Anyone who redeems a code creates their own MessageFuture account under our terms and privacy policy, which is why your data protection obligations are unaffected by the partnership. Reporting back to you is aggregate and campaign level by default.
Only where the client gives explicit consent at the point of redemption. We can build that into the redemption flow as a clearly worded opt in. Without it, reporting stays aggregate, which keeps both parties clean under data protection law.
Your redemption code system and partner dashboard are provisioned during onboarding, before your first batch of codes goes out. Distribution begins immediately after. We would expect to be live within weeks of signature rather than months, since there is no integration work on your side.
A short pilot on a cohort you choose, not an open ended contract. We would rather establish a real baseline together than have either of us guess at targets today. Rollout pricing is agreed at the same time as the pilot, so a successful pilot converts without a second commercial negotiation.
Yes. Category exclusivity is available as an Exclusive Market Partner arrangement, on separate terms, structured as a fixed twelve month period against an agreed minimum annual block commitment. By its nature only one organisation per market can hold it.
Yes, writing messages for the future is already an established category, and the underlying behaviour has existed for years. People write letters to their future selves, parents record messages for their children to receive later in life, and families look for ways to preserve memories, advice and emotional support. You can find people actively exploring these ideas and looking for solutions in online communities such as Reddit.
Several products address different parts of this need. FutureMe.org focuses primarily on letters to your future self, and EmailToFuture lets people schedule messages for themselves and for other recipients. In the digital legacy space, products such as LastSend, SafeBeyond and Everplans explore posthumous messaging, trusted contacts, or broader end-of-life planning.
What makes MessageFuture different is that we bring these ideas together and extend them. Users can create Scheduled Messages, Future Me Messages, and Timeless Messages that need no predetermined delivery date. A Timeless Message is delivered when the sender, or a trusted Guardian, decides the right moment has arrived.
Our Guardian system matters here. Rather than relying on a single mechanism, users can add multiple trusted Guardians, which helps messages reach the intended people even when circumstances, email addresses, or communication methods change over many years.
MessageFuture also offers AI Twins, designed to preserve how a person thinks, communicates and responds, rather than only a fixed collection of messages.
So the opportunity does not depend on creating a new human behaviour. People are already doing this and actively looking for better ways to do it. From the competitors we have identified so far, we have not found one that combines the same set of capabilities, particularly Scheduled Messages, Future Me Messages, Timeless Messages, multiple Guardians and AI Twins, with more already planned for upcoming releases.
They keep the benefit for the full period you have already funded. At the end of it their account converts to our free tier unless they choose to continue with us directly. Messages already created remain scheduled and are delivered on their existing terms, including the twenty year vault guarantee on timeless messages. Nothing a client has created is deleted without notice.
Both are our responsibility, not yours. If a media format we support today stops being viable, we convert existing messages to a format that works, so nothing a client recorded becomes unplayable. On delivery, we use email and push notification today, and the app itself can always reach a recipient who has an account. We fully expect more communication methods to matter as the platform grows, and we will support them. As each one is added, the sender and their Guardians can add the matching contact details for a recipient. That is also what Guardians are there for when a recipient's details change: a Guardian can update them so the message still lands.
Yes, and we would rather begin it in parallel with commercial discussion than after it. We can provide documentation on data handling, encryption, retention, deletion, and breach notification.
Yes, and under a custom partnership that is often the right answer. We can configure the platform to store messages and media in your own AWS, Azure or Google Cloud account, encrypted, in the region your regulator expects and under your control rather than ours. We share the specification, you provision the storage, and you pay for it directly. The same applies to AI: if your organisation already has an agreement with a provider, you supply your own API credentials and inference runs on your account instead of ours. Where you carry the storage and inference costs, your partner rate is discounted to reflect what you are carrying, so the arrangement is fairer on both sides.
To be precise about what this does and does not cover: you choose where the data is stored, and the processing runs on our backend in a European region. Running our backend inside your own infrastructure (processing your customers' data in your infrastructure as well, not only storing it there) is a different matter, and we would not advise it. Every release, version upgrade and piece of maintenance would then have to be coordinated between two organisations, which is slower and more fragile for you as much as for us. It is not off the table either. Depending on the size of the partnership and the licensing structure we agree, it is something we can discuss, though the agreement around it is necessarily more involved. If it is a strict requirement on your side, tell us early and we will work through what is possible.
This one is still at the idea stage, and nothing about becoming a partner requires it. The concept is that a client attaches a small physical gift to a message, flowers or a cake for instance, chosen from a catalogue the fulfilling partner provides and capped at a modest value agreed with you. Gifts would be limited to a five year horizon: scheduled messages inside five years, and Timeless messages for an event the client is confident falls in that window. Fulfilment would run through your own vendor network, or through a delivery partner we work with in that market, and the card would carry your name. We would agree the mechanics with you before any of it went live.